In 1999, Playtech was founded by Teddy Sagi in Tartu Estonia along with co-founders from the casino, inter media corporations,and software engineering. It is a gambling software creating company. After the launch of their first casino project back in 2001, they grew into what is now known as the world’s largest and best multinational designer, licensor, and developer of mobile app and internet software to the online gambling corporate world. The majority of their customers are the major league companies in this corporate world, as well as various governments and coordinated agencies.
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Traded on the London Stock Exchange Main Market, they offer a cutting edge problem solving answer to the markets leading operatives; Playtech is the globe’s largest online gaming software seller. Since the founding of Playtech in 1999, its focus has been the on going development of the best of the best online gaming products. Some of their success was built on unwavering partnerships with their licensees.
Playtech employs 5,000 employees and operates in 17 different countries. They also have 140 global licensees and have 20 regulated jurisdictions.
Playtech’s vast array of products can be completely combined into a total cross platform offering, allowing players to gain access to online, mobile, broadcast, and server based gaming terminals all while using the same account.
The cross- platform ability works by a consolidated information management system called IMS, which allows operators to utilize the tools to gain the most cross selling junctures, player loyalty, and also the yield. The turnkey operational service pack envelops an extensive range of industry leading tools and services, designed to enhance the output of any gaming set up.
Playtech is devoted to bringing their partners a best of breed gaming inventions and benefits that span over all platforms. They aim to remove the annoying technology roadblock for their customers, and keep them firmly seated on the cusp of innovation. With their lock, stock, and barrel type of platforms, content, and products, Playtech sets up their partners to manipulate their trend setting technology to both bolster their business and separate themselves in a fast changing and ambitious climate. They gain vision and wisdom on how to convey the best technology in the market by working with, listening to, and communicating with their long abiding partners that include many of the world’s biggest and household names in the online gaming industry. Constructing, developing and maintaining those important relationships are a main focal point for their company.
The size and weight of the products that Playtech offers mean that they are allowed to partner with their licensees to bring them some of the most prosperous and inventive online companies in the world. Playtech attained an organic revenue growth of 13% inn 2016, leaps and bounds ahead of the worldwide industry.
Playtech’s industry leading IMS and BI management systems enable licensees to build up their customers service, journey, and most importantly, cross marketing ability, like Ladbrokes Coral Group and Paddy Power Betfair. By partnering up with their licensees, they can support them in going into new products and new global markets. The value of Playtech’s industry leading contributions is shown in the continual propulsion of bringing in new licensees each year. They have a monumental track record of bringing in 5 to 10 new licensees each year, drawn in by their unique Omni- channel offering and the traits of their software and technology. Their outlook on things is to offer all product types over all the different distribution channels. Playtech devotes itself to expand its list of available products to help it’s licensees with new technologies, pathways to sell and the products.
A strategic focal point for Playtech is the on going growth of its regulated revenue. This has been steadily growing over the last few years and in 2016, the capacity of regulated revenues at Group level remained at 42%. They also put in to motion Sun Bingo and made the new Playtech BGT Sports division which should start to see returns in 2017.
Getting into new products, exciting content, and new technologies, Playtech has a phenomenal record in acquisition. A lot of companies have been gained through an earn out basis, which allows Playtech to bolster its already existing business and licensee pool to make strong symbiotic relationships. They still plan on making similar acquisitions in the future. Once the Unlawful Internet Gambling Act of 2006 was passed, Playtech went through a 40% fall in stock. However, from 2008 all the way to September of 2014, the company acquired many things from different sources. They bought up smaller companies and they also employed other private sources as well.
In January of 2015 however, a lot of the Playtech powered casino scenes declared that they were going to be migrating from the German market. From 2015 all the way to today, Playtech has enjoyed only success except for one minor thing back in June of 2015. It had been announced that the deal that had been planned with Plus500 was terminated in November of 2015, but other than that, that was all. During that time, they had done deals with Marvel Comics, Warner Brothers, DC Comics, and a whole bunch more like that.
Virtue Fusion is the bingo platform that Playtech owns. Acquired in 2010, it was enhanced by the buy out of ECM Systems back in 2016. Paytech’s poker platform is iPoker. It was created in the United Kingdom by Geoff Hall, a casino game designer and creator of Blackjack Switch. iPoker has about 60 members on its staff, as of right now. It works by utilizing what is known as a skin- based system, what that means is that every site included in the network has its own skin of the substratal poker network; the layout and design are one in the same across them all. Each site however, can implement its own color scheme and branding. But, in order to maintain what is needed to operate a successful poker network, all of the skins share the same player consolidation and in April 2014, this network had 30 different skins.
Playtech BGT Sports, which is a majority- owned subsidiary to Playtech, gives the sports wagering technology and sodtware to number runners. It was created because of the 2016 procuration of Best Gaming Technology GmBH, and was subsequently combined with Playtech’s already existing sports betting business. In 2016, it fueled about 27,000 self- service betting outlets like Paddy Power, Ladbrokes, and OPAP. Playtech also offers lottery, virtual sports, and live dealer games as well.
All in all, Playtech is a highly successful company. It stands as an industry leader in its particular global market, when many companies can not get past being confined to just their original country. They have proven themselves a successful conglomerate time and time again in many different ways.
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